AFRIMASS 7.0 - Media, Marketing & Money (3M)
Africa Media Ad Sales Innovation Summit
Africa's premier thought leadership and industry growth platform for media commerce, advertising innovation and audience monetisation. Now in its 7th edition.
Why attend
What you take home.
- Strategic insights Learn successful strategies from industry leaders to bolster revenue generation.
- Market awareness Stay updated on market trends, tech and consumer behaviour shaping African media advertising.
- Innovation exploration Uncover innovative ways to monetise content and engage advertisers more effectively.
- Networking nexus Connect with industry titans, influencers and fellow participants in a vibrant atmosphere. Forge relationships that transcend the event and lead to collaboration and growth.
The pillars
Media, Marketing & Money (3M) - The Future Economics of African Media
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Pillar 1
Media
The engine of influence. Media shapes culture, drives engagement and fuels economic growth. The future belongs to scalable, digital-first, multi-platform ecosystems.
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Pillar 2
Marketing
Beyond visibility. Modern marketing is driven by data, measurable impact, AI-powered targeting, creator partnerships and audience intelligence.
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Pillar 3
Money
The growth factor. Sustainable revenue is now the defining challenge. New opportunities lie in digital monetisation, branded content, subscriptions, fintech, commerce and media investments.
Who should attend
Built for the people who sell, buy and build African media.
- Industry Leaders and Executives
- Media Planners and Buyers
- Advertisers and Brands
- Data Analysts
- Startups and Entrepreneurs
- Marketing Professionals
- Media Agencies
- Digital Marketers
- Technology Providers
- Students and Academics
The venue
The Palms by Eagle Hotel
AFRIMASS 7.0 takes place on 9 October 2026 from 9:00 am at The Palms by Eagle Hotel, Airport City, Accra.
- Attend Join media executives, broadcasters, advertisers, agencies, digital platforms, brands, regulators and startups for the 7th edition.
- Sponsor Partnership packages are tailored to each partner, from brand positioning to product launches. Download the deck or talk to us.
- Exhibit Showcase your offering in the exhibition area and meet buyers from across the continent.
Past editions
Where we have already been.
- 50+ Speakers
- 70+ Sessions and capacity building
- 100+ Brands and agencies
- 7+ Years
Supporting brands
The brands and outlets that support AfriMass summits.
AFRIMASS 7.0
“The Africa Media Ad Sales Innovation Summit 2026 is more than a conference - it is a movement to reshape the future of media economics in Africa.”
The brief
Read the full brief.
The African media industry is undergoing one of the most disruptive and transformative periods in its history. Traditional advertising revenues are shrinking, audience behaviour is rapidly evolving, digital platforms are redefining content consumption, and media organisations are under increasing pressure to innovate, monetise and remain commercially sustainable.
About the summit
Against this backdrop, the Africa Media Ad Sales Innovation Summit 2026 emerges as Africa's premier thought leadership and industry growth platform dedicated to advancing the future of media commerce, advertising innovation, audience monetisation and sustainable media business development.
Now in its 7th edition, AfriMass will convene media executives, broadcasters, advertisers, agencies, digital platforms, telecom companies, fintech innovators, brands, regulators, startups and technology leaders under one powerful theme: Media, Marketing & Money (3M) - the future economics of African media.
The 2026 edition will move beyond conversations and focus on actionable business growth opportunities, strategic partnerships, innovation ecosystems, revenue acceleration and the future economics of African media.
Objectives
- Redefine media monetisation and sustainable revenue growth across Africa.
- Drive innovation in advertising sales, marketing and audience engagement.
- Connect media, technology, brands, agencies and investors.
- Equip media professionals with future-ready commercial and digital skills.
- Explore emerging technologies transforming media and advertising.
- Promote collaboration between traditional and digital media platforms.
- Unlock new opportunities in content commerce, creator partnerships and audience monetisation.
- Foster thought leadership and strategic dialogue on the future of African media.
- Encourage partnerships that accelerate industry growth and transformation.
- Position Africa as a leader in media business innovation and excellence.
More benefits for participants
- Skill enhancement
- Elevate sales capabilities through workshops and training sessions.
- Business opportunities
- Showcase offerings in the exhibition area, fostering collaborations.
- Ethical influence
- Navigate the ethical landscape of advertising responsibly. Learn how to create authentic, impactful campaigns that resonate positively with audiences.
- Tech evolution
- Explore the forefront of technological evolution in advertising. Experience AI-powered personalisation, immersive storytelling and the future of interactive campaigns.
- Data mastery
- Master the art of harnessing data for precision targeting, audience segmentation and campaign optimisation, giving you the edge in a data-driven landscape.
- Creative excellence
- Immerse yourself in a world of creative brilliance. Learn to craft captivating narratives, visuals and designs that capture attention and inspire action.
- Enhanced strategies
- Brands gain access to cutting-edge strategies, tactics and insights shared by industry experts, allowing them to refine their advertising approaches.
Benefits for partners
- Brand positioning
- Showcase your brand as a proactive champion of media, advertising, sales and marketing development across Africa. Aligning with AfriMass signifies your commitment to driving growth and innovation in these sectors.
- Networking and quality leads
- Unlock a treasure trove of targeted B2B and B2G leads from diverse corners of Africa. Connect with individuals and businesses that hold relevance to your goals, ensuring a stream of valuable prospects.
- Thought leadership
- Position your company at the forefront of your industry with strategic placements that command attention from marketing, ad tech, ad agencies and media professionals. Showcase your brand's forward-thinking approach and innovation.
- Industry trailblazers
- Enjoy heightened visibility through targeted branding and recognition in event materials, online platforms and post-event coverage. Position your brand in the spotlight among key stakeholders.
- Meaningful impact
- By sponsoring AfriMass, you are not merely supporting an event; you are making a meaningful impact on the growth and evolution of Africa's media, advertising and marketing landscape.
- Community building
- Contribute to building a vibrant community of media and marketing professionals. Your sponsorship supports knowledge exchange, collaboration and progress within the industry.
- Access to insights
- Gain exclusive access to insights and discussions that shape the future of media and advertising in Africa. Stay ahead of industry trends and innovations through participation and engagement.
- Global impact
- Demonstrate your commitment to Africa's media industry on a global scale. Your sponsorship resonates beyond the event, contributing to the advancement of media, advertising and marketing on the continent.
Talk to us